Interconnect Birmingham, a major new wayfinding system has been installed in Colmore Business District (CBD) and the city more widely. CBD has been working with a number of partners, including Retail Birmingham, Marketing Birmingham, Birmingham City Council and Centro to design, develop and deliver the system. Maps and totems have been installed on Colmore Row, Snow Hill Station and Newhall Street, as well as Corporation Street, New Street and other city centre locations. Colmore Business District has worked with partners to deliver this project since the organisation came into operation in 2009. A key priority highlighted by businesses in CBD was the installation of more comprehensive, informative and helpful wayfinding information in the District to help clients, customers and visitors find their way around the area more easily. The Interconnect Birmingham project is part of the Big City Plan – Vision for Movement.* The first phase principally focuses on the linkages between CBD and the retail area of the city centre, the key transport hubs and stations. CBD’s investment will contribute to improving people’s understanding of navigating around the area and making the city more pedestrian friendly; the system of on-street maps will be lit for use at night-time and will provide detailed overviews and maps of the locations and routes to destinations.
Phase 2 of the scheme is being developed with a view to seeing around a further 70 totems being installed in 2013 across the city, including Southside, the Jewellery Quarter and Digbeth, as well as building on the initial installation of totems in CBD. The full cost of the project is around £1.3 million. CBD Chairman, Gary Cardin, said, “Businesses have supported our ambition to have comprehensive, high quality and legible wayfinding systems, to help clients and visitors to get to their destinations efficiently and clearly. We are delighted through this huge partnership project to provide a new clear and sensible map based wayfinding product. Colmore Business District has played a leading role in delivering this system. It gives business visitors, tourists and others a better understanding of the city, so that they can explore it more easily, whilst also ensuring we remain a welcoming place, encouraging businesses and visitors to walk around our city and make the most of what we have to offer. Judging by the number of people already using the maps it is a successful addition to the City.” The maps and totems are also designed to match the new bus information across the city, making travel and transport in Birmingham more legible and seamless for those who use it. For more information visit www.colmorebusinessdistrict.com or contact Kirsten Henly: Kirstenfirstname.lastname@example.org.
* The Big City Plan is the most ambitious, far-reaching development plan in the UK that aims to create a world-class city centre by planning for the next 20 years of transformation. The Vision for Movement document, launched in November 2010, supports the economic growth and development aspirations set out in the Big City Plan and focuses on a city centre wide transport strategy, prioritising public transport and sustainable travel. Developed through a public-private sector partnership that includes the city centre business improvement districts, Birmingham City Council, Centro and National Express, this strategy focuses on developing enhancements to public spaces, road networks and transport options to stimulate and support economic growth in the City. http://bigcityplan.birmingham.gov.uk/