Published on 19/03/12

BIRMINGHAM CELEBRATES BIG YELLOW FRIDAY

Birmingham certainly looked a yellower place on Friday (March 2) as special events took place around the city to mark Big Yellow Friday.

Big Yellow Friday is the national annual fundraising day for Children’s Liver Disease Foundation (CLDF), based in Colmore Business District. Over 200 yellow themed events took place around the country in a bid to raise £70,000 for the UK’s leading charity dedicated to stamping out all forms of childhood liver disease. And as the national charity is based in Birmingham, the city certainly played its part.

In business throughout Birmingham people were wearing yellow, eating yellow and buying yellow to make sure the fifth Big Yellow Friday was the biggest to date.  And every penny raised is much needed, as CLDF Chief Executive, Catherine Arkley explains:

“Every day in the UK, two children are diagnosed with a childhood liver disease – that’s more than childhood leukaemia – and there is still no cure. It’s a shattering diagnosis which means a lifetime of care and CLDF is there to pick up the pieces. We provide support to families and young people affected; act as an information hub for patients and healthcare professionals and help fund vital research into all aspects of childhood liver disease.

“To do this we rely on community fundraising for over 75 percent of our income, so Big Yellow Friday really is a big day for us. It was great to see how Birmingham responded and we are truly grateful for everybody’s hard work. Every contribution helps to make a real difference to the lives of families affected by liver disease.”

Photo: The Birmingham office of leading business and finance adviser Grant Thornton raised £223 for Big Yellow Friday with a dress down day, samosa sale and February’s tuck shop profits. Pictured: Rachel Murphy, fundraising manager at Children’s Liver Disease Foundation (centre) pictured with Grant Thornton staff, left to right: Charlene Orme, Matt Smith, Kathryn Godfree, Jo Andrews and Anthony Wan Min Kee.