Smarter Marketing with AI: How to Win Customers Without the Shiny Tools
Hosted by Squibble Ltd.
Feel like you should be doing more with AI but don’t know where to start? This practical workshop helps you cut through the hype, avoid the distractions, and make confident, strategic decisions about technology that genuinely improve your marketing performance.
AI is transforming how customers discover, research, and interact with businesses. With fewer clicks, faster decisions, and a constant stream of new platforms and tools, it’s easy to feel overwhelmed. This session focuses on what truly drives results — understanding customer behaviour, removing the hidden blockers on your website, and applying AI in ways that make your marketing smarter, not more complicated.
Event Details
📅 Date and Time: Thursday, October 23 · 10:30am – 12:00pm GMT+1
📍 Location: 81 Colmore Row, Birmingham, B3 2BA
👥 Type: In-person workshop
⏱️ Duration: 1 hour 30 minutes
The workshop begins with introductions and refreshments, followed by an interactive session exploring how AI and zero-click search are reshaping customer journeys. You’ll learn to identify unseen conversion barriers, avoid the “shiny object” trap, and apply practical strategies that build trust and boost engagement. The event concludes with an open Q&A, offering personalised insights and actionable advice for your business.
Attendees will leave with a clear understanding of how to use AI to strengthen customer relationships, improve website performance, and make smarter marketing decisions. This workshop is ideal for marketing managers, digital teams, and business owners who want measurable results without adding to their tech overwhelm.
About the Speaker
Kim Leary is a marketing strategist with over 15 years of experience helping brands turn complex messaging into clear, confident communication that drives growth. Holding a Mini MBA in Marketing, Kim specialises in strategy-led brand positioning and lead conversion.
As the founder of Squibble, a web strategy studio, she has led workshops across the UK and advised more than 3,000 businesses on improving website performance and marketing clarity. Known for her no-fluff, action-focused approach, Kim helps organisations transform underperforming websites into effective, lead-generating assets.
