Published on 16/01/12


Bargain Pages, the classified ad operator, has relocated from Tysley to Birmingham’s Cavendish House in Colmore Business District as part of the company’s plans to increase awareness of the brand.

Bargain Pages was acquired from the Daily Mail by Loot in 2010, with Loot widely acknowledged as the pioneering on-line and printed classified operator in the UK.

Bargain Pages has taken 2,416 sq ft of space in the Waterloo Street period office development whose other tenants include Midven, Robson Associates LLP and Extra Personnel. The new office location will be the base for a team of around 15 staff and Bargain Pages has signed a 10 year lease with a 5-year break option. The deal was brokered by joint agents GBR Phoenix Beard and Jones Lang LaSalle on behalf of Aberdeen Asset Management.
Bargain Page’s Robert Feld explained the rationale for moving from an out-of-town location to Birmingham city centre:

“Local profile is important in an operation such as ours, and we were looking for a location which could be easily accessed by our customers be they on-line or readers of the classified newspaper ‘Bargain Pages.’  In Cavendish House we have found an attractive office location which we are confident, because of its footfall, will draw in a loyal customer base as well as passers-by who may not be quite so familiar with our brand. Our MD has ambitious plans, and this new base will be an important part of our growth strategy.”

Richard Fletcher-Brewer from property consultant GBR Phoenix Beard said the seven-storey Cavendish House, which is fund managed by Aberdeen Asset Management, has been refurbished to a high standard:

“The Landlord has invested heavily in a comprehensive refurbishment of Cavendish House including all of the available office suites and common areas which has resulted in strong interest from perspective occupiers. Bargain Pages were looking for a strategically central location, and a modern office environment – Cavendish House scores very highly on both of these.”