Published on 26/03/12

LITTLE WAITROSE OPENS ITS DOORS IN BIRMINGHAM

Waitrose opened its first city centre store in Colmore Row on Tuesday 20th March at 7am.

The 3,000sq ft store will offer customers a range of food that they may need in the next 24 to 48 hours, including fresh fruit and vegetables, bread straight from the oven and the retailer’s new range of ‘food to go’ that includes sandwiches, salads, deli products and individually wrapped cakes.

The 3,000sq ft little Waitrose has created 39 new jobs for the area and received 371 applications during recruitment process.

Waitrose Store Manager, Barbara Parker, says:

“We have long had ambitions to open a shop in the city centre and are delighted that opening morning is finally here. The last few weeks have been very exciting, as the finishing touches have been made to the shop and Partners completed their training – we are all looking forward to welcoming our customers and showing them everything that the shop has to offer.”

From its day of opening, the shop will be taking part in Waitrose’s Community Matters scheme, which donates £500 each month to local projects and causes.  The first three causes to benefit will be the Birmingham Dogs Home, The Sir John Middlemore Charitable trust and The City of Birmingham Symphony Orchestra.

Tom Johnson, Partner at Pinsent Masons LLP, adds:

“We were pleased to have been able to assist Waitrose in its negotiations to take a lease of its new store on Colmore Row, which will be a close neighbour to our Birmingham office and a welcome addition to the grocery shopping options in the business area.”

Photo: Tom Johnson, Partner at Pinsent Masons LLP