A team of three Ambassadors has been procured from The Welcome People Ltd to provide a welcome and information service to visitors and our businesses.
As our ‘eyes and ears’ around Colmore Business District, the Ambassadors provide a welcoming presence whether the streets are busy or quiet, come rain or shine. In addition to street cleaning issues and hazards, the Ambassadors report anti-social behaviour to West Midlands Police using their reporting devices. By building closer relationships with the police, the Ambassadors have been able to share intelligence and build cases against persistent aggressive beggars. The team also refer rough sleepers to the appropriate support services, and help businesses connect to Facewatch, a free, city-wide online resilience and reporting tool.
The Ambassadors are highly visible in a professional uniform comprising a three-piece suit, red tie, bowler hat and “here to help” badges.