Interconnect Birmingham, a major new wayfinding system was installed in Colmore Business District and the city more widely in 2012. Colmore BID worked with a number of partners, including Retail Birmingham, Marketing Birmingham, Birmingham City Council and Centro to design, develop and deliver the system. Maps and totems are on Colmore Row, Snow Hill Station and Newhall Street, as well as Corporation Street, New Street and other city centre locations.
Colmore BID had worked with partners to deliver this project since the organisation came into operation in 2009. A key priority highlighted by businesses in Colmore Business District was the installation of more comprehensive, informative and helpful wayfinding information in the District to help clients, customers and visitors find their way around the area more easily.
The Interconnect Birmingham project is part of the Big City Plan – Vision for Movement. The first phase principally focused on the linkages between Colmore Business District and the retail area of the city centre, the key transport hubs and stations. Colmore Business District’s investment will have contributed to improving people’s understanding of navigating around the area and making the city more pedestrian friendly; the system of on-street maps is lit for use at night-time and provides detailed overviews and maps of the locations and routes to destinations.
Colmore Business District Chairman, Gary Cardin, said, “Businesses have supported our ambition to have comprehensive, high quality and legible wayfinding systems, to help clients and visitors to get to their destinations efficiently and clearly. We are delighted through this huge partnership project to provide a new clear and sensible map based wayfinding product. Colmore BID has played a leading role in delivering this system. It gives business visitors, tourists and others a better understanding of the city, so that they can explore it more easily, whilst also ensuring we remain a welcoming place, encouraging businesses and visitors to walk around our city and make the most of what we have to offer. Judging by the number of people already using the maps it is a successful addition to the City.”