Published on 26/01/21

Place Marketing and Hospitality Update January

As we enter 2021, we are faced with a stark reality; the impact of COVID-19 is going to be felt for a considerable time to come.  Whilst we will continue to deliver support to businesses, it is important for us to become more proactive and to operate in the context in which the city finds itself.  We have decided, therefore, to merge the Place Marketing and Leisure and Hospitality Working Groups. This will allow us to focus on making better connections with local businesses, whilst making the most of opportunities to engage with the West Midlands Growth Company and look at key business opportunities, such as the Commonwealth Games. 

Cook Book

We have released two Cook Books in 2020 to support venues in Colmore BID. Our first Cook Book was released to celebrate the weekend that would’ve been our 10th Colmore Food Festival and we released the Autumn edition of our cook book in October, which has gone down well. Alongside the Cook Book we launched a competition to win £50 worth of vouchers at one of the venues.

We will consider doing further cookbooks in 2021.

Hospitality Venue Support

We have continued to try and support venues in the Colmore Business District as best we can.

We have kept them informed on any grants that they can apply for and how to do this – all this information can be found on our website and is easily accessible.

We have also joined forces with Croydon BID, British BIDs, ATCM and The BID Foundation to call on government for ‘special support’ measures for all retail, hospitality and leisure business following the announcement of new Covid restrictions.  We have also worked closely with Birmingham Chamber and Birmingham City Council to lobby for further support from central government.


Building upon the momentum of the Birmingham is Back campaign, we have been working alongside Birmingham City Council (BCC), Gung Ho, a PR agency, based in the Jewellery Quarter, and the other Birmingham BIDs on a city-wide campaign. Gung Ho has designed a series of festive messages that were used as part of an outdoor advertising campaign during December with the aim of encouraging people to go out and shop, while staying safe.

Commonwealth Games

We have made contact with the Commonwealth Games organisers and have had meetings to discuss the various opportunities for the BID and levy payers to be part of the games. There are a number of procurement opportunities for businesses, including catering. The Games have agreed to host a webinar early this year to discuss the procurement process with businesses and how to apply. In addition, we will be working with the Games to incorporate our own 21/22 events programme into its Cultural Programme, allowing us to use branding etc.

West Midlands Growth Company

We have worked on building our relationship with WMGC and have had a number of meetings with the team. Going forward we will be supporting Business Birmingham on their  inward investment discussions, as it pro-actively works with businesses encouraging them to   set up offices in the city. We will also work much more closely on cross promoting business opportunities between our audiences.

Colmore Life

To mark the end of 2020, we released a special edition of Colmore Life which shouts about all the positives of the year. The magazine features comments from all the working group leads and highlights some of the BIDs many successes, as well as guest articles from partners such as Greater Chamber of Commerce and West Midlands Growth Company.

Cyber Security Awareness Month

We hosted our first Cyber Security Awareness Month in October which featured a panel debate with leading security experts. We also published a guide of top tips on how to keep your business safe from cyberattacks. Throughout the month we published advice on our social media channels too.

Bounce Back Better

Following the announcement of the new Government restrictions, Colmore BID has leant its support to the Bounce Back Better campaign, which is being spearheaded by Croydon BID and The BID Foundation. The campaign is urging Government to provide additional support for the leisure, hospitality and retail sectors. We have issued a press release to the local media and are promoting the campaign to levy payers, asking them to support as well.

Contact Details