Having worked in agency and in-house roles for over eight years, Tara set up EAST VILLAGE. back in 2013. Specialising in PR, marketing and events for retail, leisure and hospitality brands, EAST VILLAGE. was born out of a desire to create lasting relationships through engaging conversations. Tara wanted to bring her enthusiasm together with experience and build an agency full of people who are passionate about delivering PR with Personality.
In just four years, EAST VILLAGE. – which is situated in the heart of Colmore Business District – has become one of the Midlands’ most promising agencies, winning ‘Outstanding Small Consultancy (Silver)’ at the CIPR Awards 2017, ‘Small Business of the Year’ at the West Midlands Awards 2017, and being listed as one of Small Business Saturday’s #SmallBiz100 companies.
The team of five works with brands including Malmaison Birmingham, Malmaison Reading, Edinburgh Gin, Glengoyne Whisky, Revolucion de Cuba, Birmingham Cocktail Weekend, EF MEDISPA Edgbaston, iLite Mailbox, and The Wedding Club, to name a few.
Passionate about attracting, nurturing and retaining talent in Birmingham, Tara is a member of BPS Birmingham Future, the membership network for young professionals with drive, momentum and passion. She completed her year as Chair last August where she led Future's eight committees and Leadership Team, driving forward key initiatives like the BPS Birmingham Future Leadership Development Programme, in partnership with Aston Business School; Future Mentoring Academy; and Birmingham Young Professional of the Year Awards. Prior to becoming Chair, Tara was a member of Future for eight years, chairing the marketing, events and membership committees.
In addition to Future, Tara also sits on the Board of Colmore BID, in addition to its Place Marketing Group, helping to shout about the city’s business quarter and all that is has to offer. The group supports on everything from branding through to promoting Colmore Food Festival.
Tara is passionate about supporting the causes, charities, people and projects that make Birmingham an even better place to live. Tara is a founding director of homeless organization Let’s Feed Brum, which works with local hospitality brands to supply food and drink to people living on the streets, as well as street mentoring to help signpost them to the great services across the city. She also sits on the management committee for iShelter, which manages Tabor House, Birmingham’s only permanent night shelter for people experiencing homelessness. She is also an Ambassador and Service Patron to LoveBrum; a charity that unearths hidden gem projects in the city.
She won CIPR Outstanding Young Communicator 2010, was nominated for Birmingham Young Professional of the Year in 2011, and was a finalist in the Entrepreneur category at the West Midlands Women of the Year Awards 2015.
Outside of work, you’ll likely find Tara with her fiancé, Olly, working on their other business – a small publishing company that owns three business news websites – whilst drinking gin. She’s addicted to Instagram, and is usually finding the perfect filter to capture her caffeine and interior style addictions.