100 Days of Creativity Brief
Join us to create a cohesive programme of creativity across the city-centre of Birmingham (and
beyond) for Summer 2024.
About 100 Days
The city needs a low-cost, high-impact route forward to draw together a summer’s worth of rich creative programming in order to maximise the opportunities and benefits for everyone. We want to shout loudly and proudly about everything that is going on in the city, to send a clear message that Birmingham is still a creative & innovative city, a great place to live, work & play!
100 Days Of Creativity will be a city-wide celebration of creativity, with a particular focus (although not an exclusive focus) on city-centre spaces and venues.
100 Days Of Creativity will not primarily be about commissioning new work or events, instead it will be about curating, badging up and promoting a line-up of existing/planned creative activities from a wide range of partners that are programming in the 100 days from 19 May – 26 August.
Any organisation, large or small, be it a volunteer led society, an NPO or a local creative business will be invited to be part of this collaborative campaign.
There will be a simple way for organisations to submit event and activity information and if it fits the criteria that we will outline then it will be uploaded to the Visit Birmingham website and included in the 100 Days of Creativity programme.
Every participating organisation will be asked to help amplify by sharing information on 100 Days Of Creativity on their website and social platforms, using the brand toolkit that we will create. This sharing element will be compulsory in order to be included in the programme as the collaborative amplification is what will make this initiative work for the city as a whole.
This is the first of the City Curator projects. You can find out more about the City Curator here: https://colmorebusinessdistrict.com/projects/city-curator/
December: – Line up funding
January: – Partnership agreements
February: – Freelancer recruitment – Brand Development
March: – Concept launched – Wider partner engagement begins; open call for activity – Processes & systems set up
April: – Wider partner engagement continues; open call for activity – Programme goes live end of April – Support PR & digital marketing
May: -Launch Event (TBC) -Programme begins: maintain & manage listings – Support PR & digital marketing
June: -Programme begins: maintain & manage listings – Support PR & digital marketing
July: -Programme delivery: maintain & manage listings – Support PR & digital marketing
August: -Programme delivery: maintain & manage listing – Support PR & digital marketing Campaign ends
September: -Evaluation & Reporting
About The Role
Period of contract: 1 March – 31 September 2024
We anticipate the role being very intensive from March – to mid-May as the programme needs to be pulled together at pace. June – August will be a lighter touch, ensuring the smooth running of the campaign. September will be focused on evaluation and reporting.
We are seeking to appoint a freelance coordinator to liaise with organisations across the city in order to bring this programme together. The coordinator will report to the City Curator, Alex Nicholson-Evans.
You role will include all aspects of developing and promoting this campaign including:
- Liaising with organisations across Birmingham, with a particular focus on the city-centre to ensure that as many relevant creative events as possible are showcased through the 100 Days programme
- Working closely with West Midlands Growth Company to ensure accuracy of the event listings and to keep public information up-to-date
- Working closely with West Midlands Growth Company to identify submission that will work best for social content and PR features
- Reviewing event submissions for accuracy and clarity
- Support partners in ensuring their events are presented in a vibrant, creative and clear way
- Proactive communication with participating organisations
- Managing relationships and ensuring partners are kept up-to-date on the campaign
- Acting as an ambassador for the 100 Days Campaign
- Acting as a brand guardian for the 100 Days campaign identity
- Rolling our brand assets for use by partner organisations
- Ensuring anyone who is signed up as part of the programme is playing an active role in cross promoting the wider 100 Days campaign on their own sites and channels.
- Liaising with PR teams at West Midlands Growth and Colmore BID to support activations and comms for press
- Exploring the feasibility of a launch event, and potentially delivery of said launch event from start to finish
- Setting up & managing the campaign evaluation
- Ensuring adequate data collection to allow for a statistically sound evaluation
- Completion of reporting in line with funder evaluation requirements
The project delivery fee is £9,500
This post is funded by the UK Shared Prosperity Fund.
Your contract will be with Colmore Business District.
About You & Your Availability
We are looking for a highly organised freelancer with excellent communication skills. Someone who can effectively manage relationships with organisations of all sizes across the city. Experience in a coordination role is critical. Our ideal candidate will also have an interest in and experience of delivering and/or supporting digital marketing. Attention to detail and exceptional time management will be important to the success of this project. A passion for Birmingham and creativity is a must!
We do not have set days of the week or number of days in mind for the full duration of the project but we are looking for someone who is able to initially dedicate 3-4 days a week to this project. This will only be for the first phase of drawing together the programme (March & April). We anticipate this period being very intensive as there is a need to bring partners together at pace.
From this point onwards we anticipate a significantly reduced workload and much more flexibility from week to week.
Occasional in-person meetings with the City Curator and key partners will be required but much of the role can be done remotely.
The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus