200 Degrees Coffee launches mobile app to reward loyal customers

Speciality coffee roaster 200 Degrees has officially launched its mobile app, allowing customers the opportunity to collect loyalty points, receive exclusive offers and find their nearest 200 Degrees coffee shop.

The app is now free to download on both IOS and Android devices and earned points and exclusive offers can be used in all 11 of 200 Degrees’ ‘distinctively independent’ coffee shops across the UK.

When downloading, users will receive 100 free points (worth £1.00) and the loyalty feature allows customers to earn 5% on purchases in the shops.

To spend their points customers will need to accumulate a minimum of 200 points, which is equivalent to £2.00. They can then use the points in multiples of £2.00 to save money when purchasing food and drink in any 200 Degrees shop.

Points can be earned on any product that is sold in the coffee shops, including coffee and other hot beverages, hot and cold food and sweet treats.

The app also has a GPS function which allows customers to see both a list and map view of all coffee shops, so they can easily locate their nearest 200 Degrees shop.

200 Degrees currently run a stamp card loyalty scheme, which will continue as normal once the new digital loyalty app is launched.

Tom Vincent, co-founder at 200 Degrees, said: “Customer loyalty cards have always been the best way for us to give something back and they’ve proved extremely popular. But if you’re like me, you’ll have a stack of cards somewhere and never one in your wallet when you need it.

“The app has been designed to be very simple to use, to earn discounts each time you buy something and those that want to add the scan feature can do so and pay very easily. This technology has enabled us to reward our customers with anything they purchase in store, which allows people to embrace other products such as our fresh food.

“It will also share all of our exclusive offers, coffee tasting events and new shop openings as they happen.”

Each user will be able to create a custom profile on the app, and through push notifications, they will be able to directly receive exclusive offers and keep up to date with the latest news from 200 Degrees.

200 Degrees, which was set up by Tom and his business partner Rob Darby in 2012, has distinctive coffee shops in Nottingham, Birmingham, Leeds, Sheffield, Leicester, Cardiff, Lincoln and Liverpool, as well as its roast house in Nottingham.

The company is opening its first coffee shop in Derbyshire at the McArthurGlen East Midlands Designer Outlet located at Junction 28 of the M1 in November. The company has further plans to grow with shop openings set for 2020.