Charity Calls on BID Businesses To turn Yellow On March 31

24 January 2023

A Colmore BID based charity is calling on all businesses in the district to join in Big Yellow Friday, a day of yellow themed fun to raise much-needed funds for a vital, but often overlooked, cause.

Big Yellow Friday on March 31 is the national awareness and fundraising day for Children’s Liver Disease Foundation (CLDF), the Birmingham charity which is the only one in the UK dedicated to fighting all forms of childhood liver disease.

“Many people don’t realise that liver disease is something which affects babies and children,” says the charity’s Chief Executive, Rebecca Cooper. “But each week in the UK, 20 children are diagnosed with a condition for which there is still no cure. A diagnosis means a lifetime of medical care and the effect on families is devastating.

“We provide information, emotional support and funds for research but we rely on voluntary donations, so Big Yellow Friday is the big day in our calendar and it would be wonderful to receive the support of our neighbours in Colmore BID.” 

Joining in is easy. Anything goes as long as it’s yellow! So whether it’s wearing yellow to work, holding a cake sale or commuting in that banana costume, it all counts.

“We have plenty of ideas and materials for businesses who want to join in,” adds Rebecca. “So if wandering around in that Minion costume is not for you, we’ve got quizzes, sweepstakes and loads more suggestions for some workplace fun. As well as some team bonding, businesses will have the satisfaction of knowing that every penny raised is making a difference to children and families who really need it.”   

Find out more and download your fundraising pack at Register Your Fundraising – Big Yellow Friday – Childrens Liver Disease Foundation (

And if you have any questions or would like some help with your fundraising, contact

For more information on Children’s Liver Disease Foundation  visit