FleetMilne Wins 100 Broad Street Brief

21 March 2023

Birmingham-based residential sales and lettings agency FleetMilne has been appointed to advise Urban Vision on its 100 Broad Street residential development.

The former Uber HQ and 0.6-acre site was acquired by Urban Vision in Summer 2022.

Urban Vision is currently running a public consultation and plans to submit a planning application in April this year to build a new scheme of 294 rental apartments designed by Glenn Howells Architects. The project is specifically designed around the latest principle of reducing the carbon footprint and offering low energy living using the latest smart building technology.

FleetMilne has been brought on board to provide consultancy advice on apartment living design, tech facilities and achievable rents. 

Nicola Fleet-Milne, chief executive of the Colmore Row-based business, said: “Build-to-rent is still a relatively new offer and it has been a huge learning curve for both scheme owners and operators. 

“We let and manage a number of private rental assets around the city and are generally handed the finished product. All too often we have seen amenity features, for example, quickly become redundant, with owners forced to undertake costly retro fits.

“We have invaluable insight on what residents want and what works in a building, as well as local demand. Getting us involved at the planning stage means we can influence the content of an asset, helping Urban Vision achieve full occupancy, retain residents and maximise rents.”

100 Broad Street is Urban Vision’s first development in Birmingham. The Urban Vision team has acquired and managed more than £15billion of residential and commercial property assets in the UK and Europe. 

Mark Owen at Urban Vision said: “We acquired 100 Broad Street with an existing planning consent and are revisiting this with our experienced design team to produce a deliverable development of exceptional quality and appeal.

“FleetMilne has extensive experience of letting and operating private rental assets in Birmingham. We want to ensure our residents have a great experience, whether that’s via a considered amenity offer or a bespoke resident app. FleetMilne will help us deliver this.”


Urban Vision’s 100 Broad Street