Pasture Restaurant Group Announce Birmingham Opening For Early Spring

28 September 2023

A Birmingham opening has been confirmed for the hugely successful Pasture Restaurant group, who currently operate restaurants across Bristol and Cardiff.

Pasture restaurants are a celebration of fire-based cooking and incredible local ingredients; in-house butchers handpick and prepare the very best meat from selected farms raising grass fed cattle, and a team of chefs use it to cook beautiful, modern dishes for everyone to enjoy. 

Pasture Birmingham will occupy 6,500 sq ft across one floor of a former Barclays Bank building at Fifteen Colmore Row, near Cathedral Square in Birmingham city centre. It will create around 100 new local jobs and the plan is for the restaurant to be open by early spring 2024. 

Sam Elliott is the 35-year-old Chef-Owner behind a growing portfolio of restaurants. This will be Sam’s fifth opening of his own in as many years; he already operates two restaurants in Bristol (his first, Pasture, opened in 2018, and Radius opened last year); and two restaurants in Cardiff (a second Pasture, which opened in 2020, and Parallel which opened earlier this year). In 2024, Sam will also be opening Prime by Pasture; a butchery, deli, cookery school and burger joint in the Redcliffe Quarter, Bristol. 

Though a new territory for the Pasture Group, Pasture Birmingham will allow Sam and his team to double down on the things that they’re already well known for – impeccably sourced produce, in-house butchery and cooking over fire, with slick, engaging service, top-quality food and a team whose knowledge is as strong as its passion.

Sam explained: “Just as we operate in Bristol and Cardiff, we will be engaging with local suppliers, & producers to influence everything from the menus to the interiors. What’s really exciting is the new restaurant will open up brand new supply chains for us – because just like our other restaurants, we want to make sure that Pasture Birmingham has a real sense of place, is part of the Birmingham characteristic and completes our Pasture triangle.

This exciting opening for Pasture Birmingham also makes it easily accessible for me to commute between Bristol and Cardiff and give the ‘hands on’ approach to provide a unique and memorable dining experience.”

Independent property company, Hortons’ Estate Ltd, has recently leased 7,000 sq ft of refurbished offices at Fifteen Colmore Row and is continuing with a programme of refurbishment across the building.

Nina Meeks of Hortons said: “We are hugely excited to welcome Pasture to Birmingham. We received considerable interest in the unit given its prime position on Colmore Row, but Pasture was our preferred operator. It has built an incredible brand and we are confident it will be a real asset to the block. 

Fifteen Colmore Row is based just minutes from Birmingham’s main railway stations and will no doubt tap into Pasture’s ability to appeal to visiting tourists and locals alike.”