SHC Digital Appoints New Performance Director

13 September 2023

Progressive Performance Agency, SHC Digital, in Birmingham, has strengthened its management team with the appointment of a new director.

The company, which has just been shortlisted for two Midlands Marketing Awards, including Agency Team of the Year and Marketing Transformation has appointed Amy Eddy as Performance Director. Amy ‘s role will be to look after the performance of all its clients, with a specific focus on the paid media to ensure the agency is delivering holistic campaigns for clients across both paid and organic channels.

Amy, who is based in Kings Heath, has over 22 years’ experience and has worked in various performance marketing roles at both inhouse and at agencies around the Midlands, including five years at McCann Erickson as Digital Planning Director.

Founder and director, Sally Hawkesford, commented: “2023 has already been quite a year. Our aim is to continue to grow our team, strengthen our proposition and cement ourselves as one of the top performance marketing agencies in the Midlands, so we are really pleased to have been shortlisted twice in the  Midlands Marketing Awards.

“Bringing Amy into the team will also help us meet our objectives, and ensure that we continue to offer our clients our first class service and results, that meet their own business objectives.”

SHC Digital is a team of 10 and includes graduates from Birmingham City University. It has over 25 clients including Selfridges, ProCook, H3 Healthcare and MOT Models. In 2022 the business was awarded the Best Integrated Campaign at the Performance Marketing World Awards (PMW).

Amy added: “I am hugely excited to be joining SHC Digital, at such an exciting time. The company has achieved so much since it launched in 2019 and I am looking forward to working alongside the team to share my wealth of experience and to strategically deliver exceptional service for all of our clients.”

For further information about SHC Digital visit or email