BNP Paribas Personal Finance UK strengthens retail finance team with new senior hire  

21 November 2023

Leading consumer finance provider BNP Paribas Personal Finance UK has strengthened its retail finance team with the appointment of a Commercial Director in the company’s Solihull office. 

Following an exciting year for retail partnerships with the launch of household names such as Wren Kitchens, Balraj will head up the retail finance team to accelerate new and existing partnerships and drive forward the company’s transformation journey. 

Prior to this Balraj held several senior management positions within BNP Paribas Personal Finance Group spanning across many European and African countries. He began his career in credit risk and has recently been leading finance and commercial teams in large consumer retail finance businesses.  

Balraj has delivered digitally advanced, innovative and data driven credit solutions to some of the largest retail partners across Europe and Africa and is now looking forward to working with the team at BNP Paribas Personal Finance UK to support leading retailers such as B&Q, John Lewis Partners, ScS, DFS, Currys and Dreams.

Stephen Hunt, CEO at BNP Paribas Personal Finance UK, said: “We are pleased to welcome Balraj to the retail finance team and back to BNP Paribas Personal Finance UK. With his extensive knowledge in consumer finance combined with his solutions-focused mindset, he will be fundamental to delivering our ambitious growth plans.”

Balraj Dev, Commercial Director at BNP Paribas Personal Finance UK, added: “I am excited to join the company at such a pivotal time in their history. Not only is it their 50th anniversary, but, with significant growth in our partnerships, I am looking forward to working with the team to expand our position as leaders in retail finance and ensure we continue to deliver value and best service for both our partners and our customers.”

To find out more about BNP Paribas Personal Finance UK’s retail finance solutions, visit here.