Colmore BID Branding Tender

26 April 2024

Colmore Business District is seeking expressions of interest from agencies to help us refresh and revitalise our brand identity.  We have been delivering successful improvements in the heart of Birmingham’s professional services sector for 15 years, delivering a range of projects from street cleaning, Christmas lights and festivals to art installations, markets and public realm improvements.  As we start our fourth term, it is time to ensure that our brand reflects the impactful work that we do.
We want to work with an independent pair of eyes to help us continue to build on the areas of our brand that work, and to help us to understand what we don’t know about what will help us connect and resonate better with our customers. 
We are tendering for a scoping exercise to help us explore these themes.  If your agency has a strong background in brand research and evaluation, and can make meaningful proposals on how to evolve a brand, we want to hear from you.  The budget for this work is £10,000, with further budget to be identified to implement the proposals. 
To express your interest in helping us on this journey, please email Expressions of interest will need to be returned to us by 7 May.