Pasture Opens In Birmingham
28 May 2024
The Pasture Restaurant Group has opened its doors to its new 7,000 sq ft Birmingham venue, with bookings available now at www.sevenrooms.com/reservations/pasturebirmingham.
Pasture restaurants are a celebration of fire-based cooking and incredible local ingredients. Already operating multiple successful restaurants in Bristol and Cardiff, Pasture Birmingham now occupies one floor of the former Barclays Bank building at Fifteen Colmore Row.
Pasture’s biggest restaurant to date, there is seating for up to 45 people at the bar at Pasture Birmingham, and a further 180 covers in the main dining room – along with the biggest, glass-fronted dry-aging fridge of any restaurant in the UK.
With views over an open kitchen to display Pasture’s theatrical open-fire cooking, and resident DJs that will be spinning house grooves every weekend, the venue brings to life Pasture’s signature promise of ‘Fire, Meat, Music.’
To view the full Pasture Birmingham à la carte menu, click here, and to view the full bar menu, click here.
The opening of Pasture Birmingham comes just after it was announced that the restaurant group has been shortlisted for a Sustainability Award at the National Restaurant Awardsin London (taking place next month).
Launched in 2007, the awards celebrate the brilliance and vibrancy of the UK’s eating out scene, and reward the very best chefs, front of house staff and restaurants the country has to offer.
In December 2023, the restaurant group was first recognised for its commitment to sustainability, gaining the top 3* ‘Food Made Good’ Rating from the Sustainable Restaurant Association (SRA), and scoring exceptionally highly in all three categories assessed by the SRA for its ‘Food Made Good’ rating – environment, sourcing and society.
The high rating was attributed to the group’s ‘extensive steps’ to tackle food waste (including composting all inedible food waste in their own anaerobic digester), and Pasture’s commitment to using local suppliers who are carefully chosen for their own environmentally sustainable practices.
Additionally, Pasture runs its own farm, Buttercliffe Farm just 2.2 miles from the Bristol restaurant, practicing no dig, permaculture and organic methods, growing a wide variety of veg, fruit, herbs and flowers for the restaurants; the farm also grows micro herbs to creatively garnish their dishes at all of their restaurants without relying on imported produce in plastic packaging.
Sam Elliott is the 36-year-old Chef-Owner behind Pasture’s growing portfolio of restaurants; he operates two restaurants in Bristol (his first, Pasture, opened in 2018, and Radius opened last year); two restaurants in Cardiff (a second Pasture, which opened in 2020, and Parallel which opened earlier this year). In late 2024, Sam will also be opening Prime by Pasture; a butchery, deli, cookery school and burger joint in the Redcliffe Quarter, Bristol.
Sam said, “We’re absolutely thrilled to be opening the doors to Pasture Birmingham – our biggest restaurant to date. The team has put in an immense effort to get us here and I couldn’t be prouder. Bookings have been brilliant, we’re looking forward to a packed opening week, and we can’t wait to welcome the people of Birmingham to experience what Pasture is all about.”