Birmingham Agency Celebrates Social Media Success for Bullring Birmingham
09 April 2025
Explode Social Media, the dynamic Birmingham-based agency is celebrating a successful social media campaigns for Bullring.
Handpicked for their creative energy and on-the-ground insights, Explode Social Media brought a fresh perspective to one of the country’s busiest retail hubs.
“We’ve always known Bullring was a beacon for shopping and culture,” said Lindi Mngaza, Founder and Managing Director of Explode Social Media. “Our job was to take that legacy and help it thrive in the fast-paced digital space. It’s not just about growth; it’s about connection.”
Key results include:
- TikTok: Followers grew from 5,000 to 42,000, with a 212% increase in engagement.
- Instagram: Engagement increased by 242%, and followers grew to 76,000.
- Overall Reach: Bullring generated 93 million impressions in 2024.
“Social media isn’t just a checklist. It’s about crafting strategies that resonate with platforms and audiences,” added Lindi. “At Explode, channel-specific strategies aren’t an afterthought—they’re embedded in our culture. We live and breathe this work, and that passion shines through in every campaign.”
Explode Social Media challenges the status quo, proving that overly polished content isn’t what audiences crave.
“Over-curated posts? Forget it,” Lindi explained. “The least engaging content is the kind that tries too hard. Today’s audiences want moments that are raw, relatable, and refreshing – and that’s where we thrive.” This philosophy has redefined how brands like Bullring build trust and spark engagement.
Recent campaign highlights include:
- Dizzee Rascal’s Surprise Concert: With just 24 hours to plan, Explode pulled off a live performance that packed Bullring, paired with a live-streamed interview garnering 40,000+ views and nationwide media coverage.
- 4 Lads in Jeans Makeover: Reviving the viral meme, Explode’s playful twist reached over 3.5 million viewers, celebrating individuality and sparking online buzz.
- Peaky Blinders Pop-Up: In just four days, this activation became a trending sensation, securing press coverage across local and national outlets.
- Sephora’s Grand Opening: A high-energy digital strategy turned this launch into a record-breaking event, blending online excitement with real-world impact.
At Explode Social Media, passion drives everything.“We’re not here to check boxes or chase vanity metrics. Our work is about building real connections that deliver tangible results,” Lindi said.
As the team looks ahead, their focus remains on pushing boundaries. With plans for innovative influencer collaborations, cutting-edge AI tools, and more groundbreaking campaigns, Explode Social Media continues to set the standard for digital success.
Founded in 2016, Explode Social Media is a Birmingham-based digital marketing agency renowned for its transformative social strategies. Partnering with brands across retail, lifestyle, and corporate sectors, Explode delivers campaigns that inspire, connect, and thrive in today’s fast-evolving digital world.
