Branding: The Dos and Don’ts

Birmingham 2022 is for everyone and no doubt there will be a lot of businesses looking to participate and show their support for the Commonwealth Games.

Organisers of the Games have created a set of guidelines, featuring two flexible badges which can be used across assets to suit businesses in either the hospitality and retail industries. The guidelines will illustrate how these badges should be used for a mutual benefit from now until Games time and beyond. 

These guidelines also explain the trademarked assets of the brand to ensure that there is understanding and security around what must not be used and is protected for our commercial sponsors. 

To download the guidelines click here.

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