Christmas in Birmingham
With the launch of Christmas in Cathedral Square in 2021 Colmore BID worked alongside other Christmas activities in the city centre as well as the city centre BIDs to deliver Christmas in Birmingham.
Promotion of Christmas in Birmingham was mainly driven via social media but a physical map was also designed, printed and distributed across the city to support all the activity that happens in the city at Christmas. A video was produced to showcase Birmingham’s Christmas offering.
This partnership worked well at driving footfall across the city centre and ensuring people could find everything happening in the city in one resource.
This work continued and developed for 2022 and work has started with our partners Birmingham City Council for Christmas 2023.