The Place Marketing Working Group focuses on strengthening the brand of Colmore BID.
The group works to promote the brand both internally amongst levy payers, but also outwardly, attracting visitors to the District. This is accomplished through a variety of means including the BID’s Colmore Life magazine, as well as a robust programme of events that contribute to the vibrancy of the area. One of its biggest projects is Christmas in Cathedral Square which first launched in 2021 aimed at supporting and promoting local gift and craft traders across the city.
The group also looks at how we celebrate different cultural celebrations in the area. If you want to discuss this please email Kelsey Dwyer.