Birmingham Wine Weekend makes grand return to city for 2022
31 January 2022
Back for the first time in two years, Birmingham Wine Weekend (BWW) is gearing up to take over the city again this April. In a bid to make up for lost time, the festival is returning with more venues, days, and – most importantly – wines than ever before; and even features an app, to make this real-life event doubly immersive.
BWW will be running for a full week in 2022 from 4 to 10 April, meaning festival-goers are set to enjoy extended access to exclusive access to dinners, events and masterclasses. This year, 30 hand-picked venues have already joined the line-up – the most in the festival’s history – giving both wine novices and connoisseurs the opportunity to discover the city one sip at a time, via Birmingham’s best venues.
In another festival first, E-tickets will grant access to the brand-new BWW App, which will feature participants’ wine passes: a personalised digital wine passport for the week. The BWW App will not only provide the key to unlocking the festival; it also features tasting notes for the wines available (if you’d like to know them ahead of time!); a journal for festival-goers to rate and comment on the wines they’ve tried; and a handy digital map of the venues taking part, making it easier than ever to plan and enjoy a grape adventure.
Commenting on the return of BWW, Alex Nicholson-Evans, the founder of the festival’s parent company Living For The Weekend, said:
“I couldn’t be more excited about bringing Birmingham Wine Weekend back for 2022, and truly feel that this year will be the best one yet. The introduction of the BWW App means that festival-goers can enjoy all the things they already know and love about Birmingham Wine Weekend, but in a more personalised and immersive way. Not only does it allow you to see the participating venues and access exclusive events in an easier way; it also means you always have a wine-expert in your pocket, with the introduction of the digital tasting notes.
“We’re so looking forward to enjoying the magic of Birmingham Wine Weekend for a whole-week and hope that this gives wine-lovers and wine-learners even more quality time to find out about the incredible serves we have in the city. As always, the line-up is phenomenal, and we feel so lucky to have more venues than ever taking part!”
Festival-goers can purchase their £10 e-ticket from today, giving them access to two options at each venue: either a specially selected wines for £5 per glass; or a wine and canape pairing for £7. What’s more, a selection of venues will offer premium wine flights, taking the journey to new heights. Added to this, the Birmingham Wine Weekend experience will include a curated line-up of events, and dining options exclusively for festival-goers.
“This year, we truly are showcasing – and celebrating – the best wine lists across the city, and we hope that people from Birmingham and beyond take the chance to get involved. The impact of the pandemic has been acutely felt by everyone across the hospitality sector, and I’m hopeful that with the return of events like BWW, we can help people to support both their old favourites and new venues across the city,” concluded Alex.
BWW begins on Monday 4 April and will run through until the last venues close on Sunday 10 April. Wine passes will be valid for the entire week, enabling attendees to map out their own experience by dipping in and out of the festival or taking advantage of the entire seven days.
Tickets to Birmingham Wine Weekend are now on sale and can be purchased via the Living For The Weekend Website: https://birminghamwineweekend.co.uk/