New CIPR President Rachel Roberts to broaden the representation of practitioners within the PR industry

19 January 2022

Rachel Roberts

CEO and founder of award-winning Birmingham PR agency, spottydog communications, Rachel Roberts, has started her tenure after being appointed Chartered Institute of Public Relations (CIPR) President for 2022.

The CIPR is the world’s only Royal Chartered body for public relations professionals. It’s committed to professional standards and lifelong learning, supporting the careers of members, and building understanding of PR.

With over 20 years’ experience within PR and communications, Rachel has worked with a broad range of clients including Mitchells & Butlers pubs, McDonalds, Cancer Research UK, Yellow Pages, Bristan and the NHS, acting as the bridge between brands and their audiences to make a real impact. Since founding spottydog in 2010, Rachel and the team have won 26 industry awards, including Midlands Outstanding Consultancy of the Year twice.

Rachel joined the CIPR institute in 2008, before becoming a Chartered PR Practitioner in 2016. Rachel also served as Chair and Vice-Chair of the CIPR Midlands Group from 2016-2019, whilst also serving on the CIPR Board since January 2020.

About her new role, Rachel said: “My key focus in my year as President is broadening the representation of practitioners who engage with CIPR from across the PR industry and this mission is reflected within the composition of this year’s CIPR Board which features a wealth of talent representing the diversity of PR practice and practitioner community.”

Rachel aims to work collectively with the rest of the board to support the CIPR and its members, as well as welcoming new voices to join the CIPR. By encouraging others to get involved and commit to professional, ethical standards of practice, she can help to increase recognition for the distinction of chartered PR practice and the value of the industry to wider society. Starting her presidency off strong, Rachel will be hosting a new series of quarterly Town Hall events for members throughout 2022. Hosted by Rachel herself, each event will feature guest speakers. You can join Rachel and special guest, BBC correspondent, Phil Mackie for the first event on January 24th. Find out more here