STATE-OF-THE-ART HEALTH HUB TO OPEN AT BIRMINGHAM’S THREE SNOWHILL OFFICE COMPLEX
Celebrity gym, MK Health Hub, is bringing its health and fitness concept to Birmingham.
The boutique gym operator has taken 10,032 sq ft on a 10-year lease at the Three Snowhill office complex in Birmingham.
The new high-end gym will open in January 2021, following a £1million fit out. The basement space boasts its own entrance off Snow Hill Queensway and will include a state-of-the-art gym, three studios, treatment rooms and a coffee and juice lounge.
The Birmingham gym will be MK Health Hub’s second, with the Hub’s founding base in Solihull offering personal coaching, dynamic pilates, high intensity training (HIT) and yoga to its 600 private members. Nutrition, lifestyle support and physiotherapy also form part of the offer.
The Hub’s celebrity clientele includes Premier League footballers, Olympic gold medallists and chart toppers Little Mix and Demi Lovato.
Matt Kendrick, who founded MK Health Hub in 2001, said: “We will be providing a holistic approach to fitness, health and wellbeing, which is something that is currently absent from Birmingham city centre. We will be a significant asset to the corporate sector.
“We’ll be the first gym outside London to offer dynamic pilates – a highly popular and energetic workout – and we’ll be introducing high intensity spin classes in a contemporary and immersive studio. A high-spec clinic will provide treatments such as IV vitamin procedures, cryotherapy, physiotherapy and acupuncture. We will also be offering meditation sessions to help alleviate stress.
“Our bespoke app will also ensure that clients’ online needs are met from wherever they are, with both live and on-demand classes, including high intensity training, pilates, yoga and meditation.”
Three Snowhill, which is owned by M&G Real Estate and was developed by Ballymore, comprises 420,000 sq ft and is the largest ever speculative office development outside London. It will be home to 4,000 BT personnel when the company moves its workforce in at the end of this year.
Aaron Pope, Director – Asset Management at M&G Real Estate, commented: “MK’s arrival will provide a world class gym facility for our occupiers. Staff wellbeing is no longer a ‘nice to have’ – employees expect high quality amenities. The state-of-the-art facilities offered by MK Health Hub will ensure this is an office where people want to be and will promote a happy, healthy workplace.”
Richard Probert, project director at Ballymore, added: “We talked to a number of gym operators about the health and wellbeing space, but the MK offer is head and shoulders above the big national brands, with its high-end offer and facilities and their focus on health and wellbeing rather than just fitness.
“It is a fantastic benefit for tenants of the building and the wider Snowhill estate, as well as city centre workers looking for bespoke fitness and wellness advice.”
Corporate and individual memberships are available from October.